The first website of Insight Pharma Services, www.mijnmedicijn.nl is based on the fact that general information about medicines usually consists of a package insert, patient information leaflets and brochures of the pharmaceuticals industry. The package insert is definitely the most important one and despite of the efforts to make it comprehensible there is still a substantial amount of patients that do not understand the leaflet. These information materials are focused on the effects and side effects of a drug, but hardly supports a patient in using a medicine (what kind of impact can I really expect and do others experience that too?) and, if necessary, in the concerns around selecting any other medicine.